This is something that every new car should have. Think of it as a super strong physical barrier between the painted surface of your vehicle, and the harsh road elements it encounters as you drive around. It can be applied to virtually any painted surface of your vehicle. Most commonly covered area is the front end. It completely protects against stone chips, bird droppings, and bugs. It will keep the paint looking brand new until you decide to remove it. Resale value of the vehicle is increased since it won't have all the chips and pits that non-protected vehicles would encounter after a year or more of driving.